Slightly Sharpe
Published on

Math, not magic.

Authors
  • avatar
    Name
    Philip Muellerscheon
    Twitter
    twitter@philipmuh
A girl is writing on a chalkboard full of math equations.

Tried, true and tested

What is b00st.com's secret sauce?

We’ve gotten this question a lot. The truth is, there is little. We believe in tried, true, and tested at Tincre, and use quantitative methods that fit within those beliefs. However, b00st.com does employ a proprietary algorithm, similar to a recipe, to get our clients stellar results.

Digging into artist web consumption

This b00st.com recipe starts with an examination of the value of social channels for each artist, the industry, and that artist's peers, over time, to compose the initial ad buying recommendations. Deep inside this portion lies mathematical portfolio allocation and asset valuation software which makes data transformations and produces the ad allocation set.

A/B test ads

Once the initial allocations are fixed, we perform A/B testing via regression analysis to determine what demo, creative, and copy produces the optimal ROI per channel at the respective moment in time. This is a hands-on, then hands-off process as we curate the set of tests and let real-time statistics decide the winners.

Check out b00st.com today to see how easy it is to run cross platform ads for your music, new video, or release.

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