Slightly Sharpe
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From Clicks to Cheers - Crafting Live Event Ads

  • avatar
    Philip Muellerscheon
  • avatar
    Valentina Matiz

Are you eager to pack your venue for an upcoming live event? Let us guide you through cutting-edge online promotion strategies designed to boost attendance.

By enhancing visibility, generating excitement, and driving ticket sales, we'll equip you with the tools necessary to attract unprecedented crowds. Before we delve deeper, let's first understand the broader landscape.

A look at live events

Live events offer a kaleidoscope of experiences, ranging from the adrenaline-pumping energy of concerts and sporting events to the professional ambiance of corporate gatherings and the intellectual stimulation of conferences. Each event stands out for its ability to immerse attendees in an experience that unfolds in real time, fostering connections and memories that are both immediate and impactful.

The success of advertising for such events relies heavily on the ads' ability to not just capture attention, but to also spark excitement and clearly communicate the unique experiences awaiting attendees. This necessitates a deep understanding of what makes each event special and how to convey that allure to potential attendees.

Central to the marketing of any live event is the concept of the event life cycle, which outlines the key stages from the initial announcement to the final closing. Each stage—announcement, presale, on-sale, maintenance, and closing—plays a crucial role in building momentum and driving ticket sales. Notably, the on-sale and closing periods are often where the most significant sales spikes occur, presenting prime opportunities to leverage advertising efforts for maximum impact.

At, our mission is to simplify the complexity of event advertising, ensuring that achieving a strong return on investment (ROI) is not just possible but straightforward. Whether you're looking to promote a single event or embark on a global tour, the essentials remain surprisingly simple: a link to purchase tickets and at least one compelling advertising creative.

We make event ads easy

Yes, you read that right. At we strive for simplicity and maximum ROI.

Here’s what’s needed to launch an effective event campaign for one single event:

  • A link to buy tickets
  • At least one advertising creative

Here’s what’s needed to launch an effective advertising campaign for an entire world tour

  • A link to buy tickets
  • At least one advertising creative

Whether you're promoting one show or a hundred, our advanced software and dedicated team automatically handle key elements, freeing up your time to focus on high-level business goals instead of babysitting ads.

Crucial information, such as the location and timing of an event, is seamlessly extracted from the ticket link provided and integrated into your ad campaign.

Ads are run in markets where an event takes place, with the targeting radius being automatically adjusted based on ad performance and event reception.

Our state-of-the-art allocation algorithm effortlessly manages daily spend and bidding targets, ensuring you don't overspend while optimizing for the event lifecycle—for instance, increasing spend during the on-sale period and closing window. A unique feature of our software is its ability to recognize and act on increased spending opportunities when signals are strong, even outside of the traditional cycle. Imagine a hot table in Blackjack—this can occur for certain events in the middle of the maintenance phase, the weeks between the on-sale and closing window, under various circumstances (e.g., a live TV appearance by the performer). When this happens, our system automatically detects it and increases spending.

Furthermore, detailed targeting and keywords are automatically managed based on the ticket link provided and your brand’s public profiles. As long as your brand or product has a public profile, our algorithms identify who your current customers are, where they are based, and what potential new customers could look like.

If you are uncertain about providing marketing or advertising copy for your ads, or if you notice a typo—our system takes care of it using AI trained on your public brand profiles and the event page.

Last but not least, all advertising elements are properly A/B tested across platforms to discover the winning combination for each campaign.

A closer look at one of our success stories

A music hall and multi-events space in Rochester, NY called Essex, creating an environment for intentional and ground breaking experiences.

Essex, is a vibrant music hall and multi-events space, debuted in 2023 in Rochester, NY, and has been leveraging Tincre's advanced promotional tools from its inception. Hosting a diverse array of performances from local legend Danielle Ponder to the rising star in country music, Drake White, the team at Essex has expertly navigated show promotions, achieving remarkable success.

But don't just take our word for it:

The Tincre system is clean and easy to use. All the complicated algorithmic backend is done with ease through their platform. Our team can be more creative and not have to worry about analytics all day every day. Despite their AI focused platform, communicating with this team is very human. They are helpful, communicative, and open to ideas and concerns.

  • Dave Drago, ZDM Presents

Wrapping things up

Navigating the dynamic world of live event advertising demands a strategic approach, from understanding the nuances of the event life cycle to adapting to specific variables like performers, venues, and local influences. stands as a beacon in this complex field, simplifying the advertising process while maximizing ad campaign ROI. With the ease of a ticket link and the power of compelling creative content, our platform automates the intricacies of ad campaigns, from targeting and optimization to A/B testing, ensuring every campaign achieves its fullest potential.

Our approach, powered by easy-to-use software and a team of dedicated professionals, is designed to cater to the unique needs of each event, whether it's a single showcase or an international tour.

By choosing, you're not just running ads; you're embracing a proven strategy that elevates your events from mere announcements to unforgettable experiences. We invite you to join the ranks of satisfied promoters and experience firsthand the unparalleled advantage of leveraging for your live event advertising needs. Discover the effortless path to filling venues and amplifying excitement, all while ensuring your campaigns resonate with audiences and translate into tangible success.

Thanks for reading!

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